With the creation of the Fantastic Four in 1961 and the Incredible Hulk in 1962, Marvel Comics was fast on its way to creating an entirely new style of comic book

Continuity

One of the things that quickly set Marvel Comics apart from all others was their adherence to continuity. Their characters lived in the same world and interacted with each other regularly.

The Sub-Mariner was revived for Fantastic Four #4 where he battled the new Human Torch (as he had the original in the first comic book crossover). Stan Lee and Jack Kirby kept the establishment of a shared continuity going when in issue #12 the Fantastic Four were called in by the US military to deal with the newly created Hulk.

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